Rising economies as found on the continents of Africa and Asia offer unprecedented potential for international fundraising. The average income is steadily growing and the amount of people that now belong to the middle class is rising at the same pace. Increasingly more Western companies are investing in these continents. The middle class is becoming a serious consumer: and thus a serious potential donor.
Dutch and other Western NGO’s have experienced a serious drop in income over the last few years. At the same time the costs to raise money from the general public are increasing. Marketing methods and practices have been exhausted and innovative alternatives have not yet appeared. Furthermore, government subsidies have decreased. Long term financial commitments from national governments are under pressure and the general public have become less involved in development work now that the global economic crisis is affecting most households. It is vital that new ways to fund the important work of NGO’s are found.
International Fundraising has huge potential. Marjolein de Rooij–IF can help you explore opportunities for your organisation. What countries are most promising? What marketing methods are used in those countries? Which target groups are most likely to donate? What message is most appealing to this target group? Together with local and international staff we will draft a (long term) strategic fundraising plan. This will be the basis for all fundraising activities and the starting point towards successful fundraising in developing countries.